Table of Contents
The Unchanging Truth of Email Evolution
At EspecialMail, we’ve always known that the only constant in the world of email is change. What seems like a new dawn in email communication is often just the sun rising on long-established practices. The recent updates by Google and Yahoo aren’t sudden shifts but the formal adoption of best practices we’ve championed for years.
Key Updates Coming in February 2024
In October, Google and Yahoo announced not so much new standards, but a formal declaration of long-discussed practices that they will start enforcing in February. None of the things they require the senders is complicated or difficult to implement. This includes:
- Email Authentication, where implementing SPF, DKIM, and DMARC is now essential, not just advisable.
- Staying below the 0.10%-0.30% spam rate threshold
- Ensuring you have consent when emailing your subscribers and remove unengaged ones every so often.
If you need help with any of the changes you need to implement or have questions, feel free to contact us here regardless if you are a customer or not. Email land deliverability knowledge should be available for all. And, if you need help with authentication, use this free no-solicitation service: Let’s Authenticate the World.
Understanding ISP Expectations
ISPs have long scrutinized email traffic, advocating for policies that protect users and enhance deliverability. The essence of their expectations? Transparency, security, and respect for the user’s inbox. These principles, once advised, are now prerequisites.
